What makes a great PPC campaign? What makes the difference between a waste of cash that you never get back and a campaign that you can use to continuously keep growing and scaling your organization? While there are a lot of factors, you could certainly make the argument that one of the most important of these … Read moreHow to Find the Best Keywords for Your Bing and Google PPC Campaigns!
If you’re a marketer or a small business trying to be found online, then there’s a good chance that you will currently spend a fair amount of time performing SEO and probably setting up PPC campaigns. SEO is ‘search engine optimization’ and is the process of building up your links and your site content in … Read moreWhy It’s Time to Pay Attention to Microsoft and Bing!
The most obvious way to use PPC is to try and make sales. When you place PPC adverts on Google or Bing, you are paying per click. This means you can calculate precisely how much each visitor to your site is costing you and that means in turn that you can work out whether or … Read moreHow to Use PPC to Build Your Brand!