If you’re a marketer or a small business trying to be found online, then there’s a good chance that you will currently spend a fair amount of time performing SEO and probably setting up PPC campaigns. SEO is ‘search engine optimization’ and is the process of building up your links and your site content in … Read moreWhy It’s Time to Pay Attention to Microsoft and Bing!
When it comes to PPC advertising, more and more people are now starting to wake up to Bing and to think about it as a viable option to use alongside Google. Of course the biggest PPC network with Google AdWords, which people will use in order to appear on Google searches. This makes sense, seeing … Read moreTop 3 Ways That Bing Ads Beat Google AdWords!
If you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your target demographic. In other words, you need to be sure that you’re showing your adverts to the right people in order to ensure that those viewers are going to convert and become … Read moreHow to Identify Your Buyer Persona!