If you’re a marketer or a small business trying to be found online, then there’s a good chance that you will currently spend a fair amount of time performing SEO and probably setting up PPC campaigns. SEO is ‘search engine optimization’ and is the process of building up your links and your site content in … Read moreWhy It’s Time to Pay Attention to Microsoft and Bing!
When it comes to PPC advertising, more and more people are now starting to wake up to Bing and to think about it as a viable option to use alongside Google. Of course the biggest PPC network with Google AdWords, which people will use in order to appear on Google searches. This makes sense, seeing … Read moreTop 3 Ways That Bing Ads Beat Google AdWords!
The most obvious way to use PPC is to try and make sales. When you place PPC adverts on Google or Bing, you are paying per click. This means you can calculate precisely how much each visitor to your site is costing you and that means in turn that you can work out whether or … Read moreHow to Use PPC to Build Your Brand!