When you talk about getting new customers to your website or business, you will often focus on bringing in ‘leads’. A lead is of course any potential customer who meets the right criteria and thereby can be considered the kind of person that you are going to be marketing too.
But not all leads are created equal and some leads are certainly better than others. The intent of your business should not only be to bring in leads, but to bring in the right kind of leads and also to convert those leads from one kind to another. Let’s take a look at what the different types of leads are and what they mean for your business.
A cold lead is the most basic type of lead. This is someone who you have established contact with and who fits within your target demographic. In other words, they are the right age, sex, location and income and you have the ability to reach out to them. However, they are still ‘cold’ leads because they have shown NO interest in your brand or products and they have have not had contact with you prior to this first interaction.
The next stage for your leads are to become ‘warm’ leads. A warm lead is a lead that you have had an interaction with and has shown some kind of interest in your brand. They are not paying customers yet, but they have demonstrated interest in you and that makes them much more likely to become a customer in the future. To become a warm lead, someone might have liked your page on Facebook. They might have signed up to your mailing list or they might have emailed you to inquire about your business.
A qualified lead is the best type of lead. This is someone who has not only shown an interest in your business, but has actually shown interest in your products or a specific item. This means they are very likely to buy from you. To become a qualified lead, the lead may have asked for information about a specific product. They may have pre-ordered or they may have simply wandered on to your store page.
The key is to only try to sell to qualified leads. Find cold leads, and then bring them up to the point where they are committed to your brand and ready to buy!
Thanks for reading!